Meet founders Katryna & Annabel

Annabel Frater, Co-founder

Has spent years in the world of marketing and social media content both in-house and agency-side, creating standout social content for premium brands like Schöffel and Le Chameau. She brings deep expertise in social algorithms, insights, collaborations, and influencer campaigns, helping clients not just post, but perform.

Katryna Shell, Co-founder

Katryna is a small business owner who’s felt firsthand the challenges of managing everything, from operations to marketing, who has successfully grown her social media and has learnt many tips and tricks to go ‘viral’ and grow your business through social media alone.

“Together, we bring the perfect blend of experience, offering a unique perspective on both the challenges of running a small business and the strategies behind effective social media.”

We’ve created a space where we help entrepreneurs like you, elevate your social media presence without giving up control of your brand. We’re here to help make social media a manageable, stress-free part of your day-to-day work life.